Every operator we talked to had tried some flavor of AI — or was being pitched one weekly. The fear was always the same: an agent that answers instantly, guesses confidently, and never learns. Wrong prices quoted at scale. A legal threat handled like a pizza order. A dashboard reporting success while customers quietly leave.
We didn’t think the answer was more caution or more headcount. It was AI built for judgment — agents that escalate what’s sensitive, hold what they’re unsure of, and get taught by every edit — with a human signing off on everything they learn. So we built that.